EQUITY FOR WOMEN
Helping Companies Achieve Gender Equity
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EQUITY FOR WOMEN Blog

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The E4W Blog

The Benefits Give You Permission to Do The Right Thing

Are you wanting to do more to advance women in your company, but feel like you can’t prioritize something that feels like a nice-to-have? I have good news for you - you can put advancing women on the top of your to-do list because the benefits to your business are huge - big enough to trump your other initiatives, to grow your business, to secure investors and to attract and retain great employees.

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Advancing Women Advances Business

I know, that sounds like motherhood and apple pie.  And you’re probably thinking, yes, we should do that, but I have 10 other burning issues right now and have to make sure I hit my performance targets for the quarter. Let me put it to you another way… Not advancing women creates a huge missed opportunity for your business.

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Unintended Consequences of Unconscious Bias

Unconscious bias has become a bit of a buzzword lately, with companies such as Starbucks, Google and Facebook publicly talking about the training they are doing to educate employees about it.  While there is no quick training that anyone can do to “fix” their unconscious bias, opening your eyes to the biases you have that you are not aware of – and their unintended consequences, particularly in the workplace – is incredibly valuable.

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